Elementor Website Building Guide

SEO Basics (Getting Found on Google)

Search Engine Optimisation (SEO) is how your site appears in Google search results. Elementor gives you design flexibility, but you’ll need a plugin like Yoast SEO to handle the optimisation side.

Step 1: Install Yoast SEO

  1. In WordPress Dashboard, go to Plugins → Add New.
  2. Search for Yoast SEO → Install & Activate.
  3. Run the setup wizard to set site type, organisation, and social profiles.

Step 2: Optimise Pages with Yoast

  1. Edit any page in WordPress (not Elementor).
  2. Scroll down to the Yoast SEO panel.
  3. Set:
    • Focus keyword (e.g., “Brisbane Web Design”).
    • Meta title (the blue headline in Google results).
    • Meta description (short summary under the title).
  4. Yoast gives a traffic-light system (green = good).

👉 Tip: Each page should target a different keyword.

Step 3: Connect Google Search Console

Google Search Console shows how your site is performing in search.
  1. Go to https://search.google.com/search-console.
  2. Add your domain (e.g., yourwebsite.com).
  3. Verify ownership (VentraIP → cPanel → DNS → add TXT record).
Submit your XML Sitemap (Yoast generates it automatically at yourwebsite.com/sitemap_index.xml).

Step 4: On-Page SEO Best Practices

  • Use Headings (H1, H2, H3) properly → 1x H1 per page.
  • Add Alt Text for all images.
  • Use internal links between related pages.
  • Keep URLs short and descriptive.

Step 5: Local SEO (if relevant)

If you’re targeting a local audience (e.g., Brisbane, Melbourne):
  • Add your business name, address, and phone number (NAP) consistently across the site.
  • Create a Google Business Profile (https://business.google.com).

Quick Recap

  • Install Yoast SEO for keywords, titles, and sitemaps.
  • Submit your site to Google Search Console.
  • Use proper headings, image alt text, and internal links.
  • Consider local SEO if serving a specific area.

Next Tutorial

With SEO foundations in place, the next step is Google Tracking & Analytics — setting up Google Analytics to understand your visitors and improve your site over time.