SEO Basics (Getting Found on Google)
Search Engine Optimisation (SEO) is how your site appears in Google search results. Elementor gives you design flexibility, but you’ll need a plugin like Yoast SEO to handle the optimisation side.
Step 1: Install Yoast SEO
- In WordPress Dashboard, go to Plugins → Add New.
- Search for Yoast SEO → Install & Activate.
- Run the setup wizard to set site type, organisation, and social profiles.
Step 2: Optimise Pages with Yoast
- Edit any page in WordPress (not Elementor).
- Scroll down to the Yoast SEO panel.
- Set:
- Focus keyword (e.g., “Brisbane Web Design”).
- Meta title (the blue headline in Google results).
- Meta description (short summary under the title).
- Focus keyword (e.g., “Brisbane Web Design”).
- Yoast gives a traffic-light system (green = good).
👉 Tip: Each page should target a different keyword.
Step 3: Connect Google Search Console
Google Search Console shows how your site is performing in search.- Go to
https://search.google.com/search-console. - Add your domain (e.g., yourwebsite.com).
- Verify ownership (VentraIP → cPanel → DNS → add TXT record).
Step 4: On-Page SEO Best Practices
- Use Headings (H1, H2, H3) properly → 1x H1 per page.
- Add Alt Text for all images.
- Use internal links between related pages.
- Keep URLs short and descriptive.
Step 5: Local SEO (if relevant)
If you’re targeting a local audience (e.g., Brisbane, Melbourne):- Add your business name, address, and phone number (NAP) consistently across the site.
- Create a Google Business Profile (
https://business.google.com).
Quick Recap
- Install Yoast SEO for keywords, titles, and sitemaps.
- Submit your site to Google Search Console.
- Use proper headings, image alt text, and internal links.
- Consider local SEO if serving a specific area.
Next Tutorial
With SEO foundations in place, the next step is Google Tracking & Analytics — setting up Google Analytics to understand your visitors and improve your site over time.