Responsive Web Design & Us


As per the survey conducted by Deloitte, 15 million smartphones are currently in use in Australia and this does not include the ones that are passed on or handed down to our families.

A market of this caliber demands responsive web design if you want to reach out your business to a wide consumer market. This simply means more clients ask for mobile friendly websites.


What is responsive web design? It is nothing but the synergy in which the website is built, which allows to fit itself onto different screen sizes, in simple words, one website that fits all.

It allows easy access to information to users who are on the go or simply lazy to get up and log in to their computers. Now, responsive web design may sounds simple but it has alot more to it then meets the eye.

In order for the website content to be displayed on multiple devices without appearing broken it is built using certain guidelines and grid systems. The complete design is a beautiful mix of fluid grids and images that resize as per screen resolution. One of the most important things that beautify the modern web is graphic images, be it of products or services. The flexibility to resize the images as per the device used is the key to the success of modern responsive web designing.Imagine setting up an ecommerce shop and the user not being able to view any product images proportionately or at all on his/her device? would they still buy them?

With the increase in responsive web design many CMS systems like WordPress have adopted it in their themes. WordPress is used by more then 24% throughout the web.
Their 2015 onwards default themes are built using mobile first approach.

Responsive web design has only been around for a few years and is constantly evolving. So what does this mean for web design agencies? We are in the constant need to learn and grow with it, look for improvements and give the clients the best possible outcome to make their product’s presence felt on the web as strongly as possible. Sharing by writing articles based on experience is the best way to do it. Long live RWD!

Written by – Steffi Pereira
Melbourne Web Designer at Christom.

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